Privacy Policy

1. Who We Are

PEM Expo USA is part of AXION Shows and Conferences, the data controller for personal data collected through our websites and marketing activities in connection with our global portfolio of events.

For any data protection queries, please contact:

The Data Protection Lead
AXION Shows and Conferences
Email: data@axion-shows.com
Address: C/O BKL, 5 Fleet Pl, London EC4M 7RD

2. The Laws That Apply To You

We are committed to complying with data protection laws in every territory in which we operate or market our events.

• United Kingdom — UK GDPR & Data Protection Act 2018
• European Union / EEA — EU GDPR
• United States — CPRA and applicable state privacy laws
• Canada — PIPEDA and Quebec Law 25
• Australia — Privacy Act 1988 & APPs
• United Arab Emirates — UAE Personal Data Protection Law
• Singapore — PDPA
• Japan — APPI

3. What Personal Data We Collect

We may collect and process the following categories of data:

• Name and job title
• Company name and business address
• Email address and telephone number
• Information submitted through enquiry and registration forms
• Event attendance and engagement information
• Country and region of operation
• IP address and browser information
• Marketing preferences and communication history

4. How We Collect Your Data

• Directly from you through registrations and enquiries
• Public business directories and networking platforms
• Specialist B2B data providers
• Cookies and analytics technologies

5. Why We Use Your Data

Marketing Communications

We may contact you regarding events, industry updates, partnership opportunities, and related services.

Depending on your jurisdiction, we rely on:

• Legitimate Interests
• Implied Consent
• Business-related exemptions
• Applicable local lawful bases

All marketing communications include an opt-out mechanism.

Event Administration

We process data to manage event registrations, provide event information, and fulfil contractual obligations.

Website Operation

Technical information may be processed to operate, secure, and improve our websites and services.

6. How Long We Keep Your Data

• Marketing records — up to 3 years from last engagement
• Event registration data — up to 6 years
• Website analytics data — up to 26 months
• Suppression records retained to respect opt-outs

7. Who We Share Your Data With

We do not sell personal data.

We may share data with:

• Event venues and logistics partners
• CRM, website, and email service providers
• Local partners and event co-organisers
• Exhibitors or sponsors where consent has been provided
• Regulatory or legal authorities where required

8. Your Rights

Depending on your location, your rights may include:

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object
• Right to data portability
• Right to withdraw consent
• California CPRA rights

Requests may be submitted using the contact details above.

9. International Data Transfers

As a global events organisation, data may be transferred internationally between countries in which we operate.

We use safeguards including:

• Adequacy decisions
• Standard Contractual Clauses (SCCs)
• Other approved legal mechanisms

10. Cookies

Our websites use cookies and analytics technologies.

Non-essential cookies require consent where applicable under local law.

Users may adjust cookie preferences through browser settings.

11. Data Security

We implement technical and organisational measures designed to protect personal data against unauthorised access, misuse, disclosure, or loss.

Access to personal data is restricted to authorised staff and suppliers only.

12. Complaints & Supervisory Authorities

If you have concerns about how we handle your personal data, please contact us first.

You also have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction, including:

• ICO (UK)
• EDPB member authorities (EU)
• California Privacy Protection Agency (US)
• Office of the Privacy Commissioner (Canada)
• OAIC (Australia)
• PDPC (Singapore)
• PPC (Japan)

13. Changes To This Policy

We may update this Privacy Policy periodically to reflect legal, operational, or event portfolio changes.

Updated versions will be published on this website with a revised effective date.